For premium coaches running paid ads

Your coaching is premium. Your website should be too.

Landing pages for high-ticket fitness coaches, built around your ads in three weeks, then tracked, tested and refined every two weeks. So the money you spend on ads turns into applications, not bounces.

Built and managed personally by Stalin.

A private coaching page we builtFaces and names blurred
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By application only. Every application is reviewed personally.
Not all applicants are accepted.

Built for premium coachesHigh-ticket, by-application offers
Ad to application, trackedPixel, Conversions API, heatmaps
Two-week refinementManaged by Stalin

See the pages in action.

Scroll-through previews. Faces, names and identifying details are blurred.

The Problem

You hold your ads to a standard. Your page should be held to one too.

Your ads

  • Creative tested every week
  • Cost per lead watched daily
  • Hooks rotated as they fatigue
  • Spend reviewed and adjusted

Your page

  • Built once, at launch
  • Never tested
  • Nobody knows where visitors leave
  • Still speaking to last month’s angle
Sound familiar?

You did everything right with your ads. So why aren’t the applications coming?

  • Your creative changes every two weeks. Your page hasn’t changed since launch.
  • Your cost per lead creeps up, and you blame the creative, so you make more creative.
  • A founder lands on your page, scrolls for four seconds and leaves. You’ll never know why.
  • Your programme costs thousands. Your page looks like a free PDF.
  • The problem isn’t your coaching or your ads. The page between them was never built for paid traffic.

If that’s you, this was built for you.

Your ad gets the click. Your page decides whether it was worth paying for.

Beyond the click

A weak page doesn’t only lose the visitor.

It makes every ad that points at it cost more. Meta says it directly:

“Ads with a lower-quality ranking tend to cost more, which may reduce distribution of the ads and lead to fewer results.”

“Do not use low-quality attributes in your ads and post-click experiences, including landing pages.”

Meta Business Help Centre, About ad quality

Why the usual fix fails

More creative is not the fix.

The usual approach is to keep changing the ad and hope the page keeps up. I build the page around the way your ads actually run.

Creative

New hooks and angles every two weeks are a condition of the strategy, not an exception. The page changes with them.

Traffic

Paid visitors decide in seconds, on a phone. The page is built for that visitor, not for a portfolio.

Your time

You’re coaching. The page, the tracking and the follow-up run without you checking on them.

Your responsibility is your coaching and your creative. Mine is making sure every click lands on a page that converts.

The Method

The Business Transformation Protocol

Three standards are managed from week one: conversion, measurement and message. The objective is not a page that looks good at launch and goes stale. It’s a page that keeps converting as your ads change.

Phase 1 · Weeks 1–3 Build

Week 1, audit your offer, ads and funnel. Week 2, build the page around your ad angles. Week 3, install and test tracking, then launch to your ad traffic.

Phase 2 · Two-week cycles Measure & refine

Every two weeks: read the heatmaps and recordings, check how much of your VSL people watch and where they click, match the page to your newest creative, and make one focused improvement.

01Conversion
02Measurement
03Message
Week oneAll three standards, every cycleOngoing
01

Conversion Standard

Every paid click lands on a page built to turn a stranger into an applicant, with booking, reminders and a ping to your phone after they apply.

02

Measurement Standard

Heatmaps, scroll depth, session recordings, VSL watch-through and click tracking, plus which ad produced which application.

03

Message Standard

The page matches the ad that sent them. When your creative changes, the page changes with it.

The goal isn’t a page that looks good on launch day. It’s a page that keeps converting while your ads keep changing.

Direct access

I personally manage your page.

I review the numbers, make the decisions and adjust the page as your ads change. You are not passed off to a junior designer or an account manager.

01

Personal audit

Your offer, your ads, your current page and your funnel, reviewed by me before anything is built.

02

Direct private messaging

Message me directly. Voice notes included.

03

Two-week refinement cycles

Heatmaps, recordings and VSL data read every cycle, turned into one focused improvement.

04

Creative launches planned in

Tell me when a new angle goes live. The page is updated to match before the traffic arrives, not after.

05

Ad-to-application reporting

Visits, applications and booked calls, traced back to the ad that produced them. One page, every month.

Case study

The page is the evidence.

Private executive coachingNational-level physique coach · Six-month, by-application programme
  • BeforeA premium, high-ticket offer with no page that matched it.
  • ConstraintFounders and executives decide in seconds, and the coach’s time goes to clients, not to the website.
  • BuiltA sales-video page, an application flow, documented client results and consent-safe tracking from ad to application.
  • Beyond thatChanges run on a preview first, then go live on the coach’s word. The page keeps up with the business.
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About Stalin

I don’t sell templates. I build pages that get used.

I run my own service businesses in South Australia, so I know what a paid lead costs and what it feels like when one goes cold. I build and manage the websites behind them, and the pages behind premium coaching offers.

That does not mean you need to learn tracking, heatmaps or code. You shouldn’t. My job is to take what actually turns a paid click into an application, and apply only what your offer and your ads need.

If I accept you as a client, you work directly with me. I build the page, read the data and make every change myself.

Operator, not agencyRuns his own service businesses
Owned by youYour page, domain and data
DirectNo junior designers

Build a page that looks as premium as your coaching before you say a word.

The Engagement

Private. Personalised. Built around your ads.

Three weeks to build, then an ongoing partnership where I keep your page converting as your ads, offers and creative change.

There are different levels of support depending on your traffic and the involvement required. If your application is accepted, I’ll recommend the structure I believe suits you.

Included
  • Week-one audit of your offer, ads and funnel
  • A landing page built around your ad angles
  • Application, booking and reminder flow
  • Pixel, Conversions API, heatmaps and VSL tracking
  • Two-week refinement cycles
  • Monthly ad-to-application report

Ad creation, ad management and ad spend are separate. Not all applicants are accepted.

Apply to Work Together
The Process

After you apply.

01

Application review

I review every application personally.

02

Fit call

A private conversation about your offer, your ads and your goals.

03

Audit

Week one. Where your paid clicks are leaking, mapped end to end.

04

Build

Weeks two and three. The page, the flow and the tracking. Then it goes live.

05

Refine

Every two weeks. One focused improvement, measured.

Questions

FAQ

No. You or your media buyer keep running them. I make sure the page they send people to converts and tracks properly, and keeps up with your creative.

Most coach websites are built to describe the coach. An ad landing page has one job: turn a paid click into an application. They are different pages.

Because that is roughly how often your creative changes. Each cycle, the page is checked against the data and matched to the ads currently running.

Yes. How much of your video people watch, where they drop off, and the point at which they click to apply.

Yes. I review the application, hold the call, build the page and make every change. No junior designer. No account manager.

You do. The page, the domain and the data are yours.

There are different levels of support depending on your traffic and the involvement required. If your application is accepted, I recommend the structure that suits you, and the investment is discussed on that call.

Apply to Work Together

Tell me about your offer, your ads and where your page is letting you down. I personally review every application. If I believe I can help, we’ll organise a private call.

Not all applicants are accepted. I reply personally, usually within one business day.